01 · Ads
Customers vanish after the first order
Meta ads get more expensive every year. If customers don’t come back on their own, you buy every next sale again at full price.
Znovu.ai · for beauty brands
We give customers reasons to come back.
Your customers. Again.
Ads bring a customer once. Znovu.ai is our own repeat-sales platform plus a team that answers for results: a branded app, loyalty, push scenarios and new-customer acquisition. Every month, each euro you put into ads brings back more.
Applications close 30 November 2026
Apply for one of 10 spots
EU launch programme: 10 spots · first month €0 · you pay for our work after results
0.3 → 8.3
ROAS in 5 months: € revenue per €1 of ad spend (Client A)
20 mo.
in a row at ROAS 2.5–6.4: app revenue 2.5–6.4× the ad budget (perfume)
58%
of quarterly revenue comes from repeat customers (Client C, avg. order ~€340)
Data from SalesBox platform clients, 2025–2026. ROAS (“revenue per €1 of ad spend”) = total app revenue ÷ ad spend for the month.
You pay for the same customer twice
02 · Marketplaces
Someone else owns your customers
The marketplace knows your buyer, their history and what to sell them next. You only know the payout amount.
03 · Scattered tools
No one is responsible for bringing customers back
Ads are in one pair of hands, emails in another, and there is no loyalty at all. Everyone reports on their own part, but no one knows how many customers came back.
How we grow
The growth ladder: three stages every client goes through
We don’t promise miracles in month one. Month one is the launch. Results come from a customer base that buys again.
Client AClient D
01 · Launch02 · Retention03 · Scale0369
mo. →
- ad months 1–2
01Launch
0.2–1.3ROAS · € per €1 of ad spend- branded iOS/Android app
- app-install ads
- welcome bonus on the first purchase
Client D 0.15–1.3, Client A 0–0.3
- ad months 2–5
02Retention
2–4ROAS · € per €1 of ad spend- push campaigns to your base
- loyalty and cashback
- “abandoned cart” and “repeat purchase” scenarios
Client D 2.2 → 3.2, Client A 2.6 → 3.9
- ad month 5+
03Scale
4–8ROAS · € per €1 of ad spend- new AI creatives every week
- budget moved to the combinations that make a profit
Client A 4–8.3, Client B 2.5–6.4; with a high order value up to 19–38 (Client C)
Method: ROAS = all revenue that went through the app in a month ÷ ad spend for the same month. This includes both new and repeat customers. It is calculated in one currency, so exchange rates don’t affect it. Amounts are converted to euros at the National Bank of Ukraine rate on 10 Oct 2026.
We bring customers back with a system, not endless discounts.
How we work
First, ads fill your base. Then the base sells on its own.
Every customer who comes from ads stays in your app. So each month, more orders come from people who have already bought, and each order costs you less.
How the model works
New from adsRepeat from baseAd budget
01 App development02 Filling the base03 The base sells itself
The budget goes down, yet orders go up: more and more of them come from the base.
Illustration of the model in arbitrary units, not client data.
Real data
Client A
Same budget, 18× more customers.
472
CustomersBudget, €
October 2025: €282 → 4 customers.
August 2026: €282 → 72 customers.
| Budget, € | 282 | 274 | 282 | 281 | 254 | 340 | 481 | 424 | 403 | 353 | 282 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Customers | 4 | 26 | 38 | 44 | 72 | 70 | 70 | 73 | 91 | 81 | 72 |
Client C
Smaller budget, more sales.
| Jul 26 | Aug | Sep | |
|---|---|---|---|
| Budget, € | €754 | €693 | €477 |
| Customers | 40 | 36 | 53 |
| App revenue | ~€14,360 | ~€12,870 | ~€17,720 |
Budget −37%, customers +33%, revenue +23%
(July → September 2026).
Method: “Customers” = everyone who bought through the app in a month, new and repeat. Amounts converted at the National Bank of Ukraine rate on 10 Oct 2026.
Cases
What happens to a store after launch
Client A
0.38.3
ROAS · € per €1 of ad spend
- Period
- 5 mo. (Oct 2025 → Feb 2026)
- Budget
- €250–480/mo
- ·
- Now: steady at 5.5–6.1
70–90 customers a month through the app, and the result has held for 8 months in a row.
Client B
2.56.4
ROAS · € per €1 of ad spend
- Period
- 20 mo. without dropping below 2.5
- Budget
- €380–840/mo
- ·
- Customers: 75–138/mo
The case closest to beauty. When the budget doubled, the metric dipped, so we scale step by step.
Client C
9.537.9
ROAS · € per €1 of ad spend
- Period
- 5 mo. (May → Sep 2026)
- Budget
- €460–750/mo
- ·
- Repeat: 58% of Q3 revenue
High order value and repeat customers through the app. Most revenue comes from people who came back.
Client D
0.153.2
ROAS · € per €1 of ad spend
- Period
- 2 mo. (Jul → Sep 2026)
- Budget
- ~€270/mo
- ·
- Customers: 1 → 26/mo
Moving from launch to retention. We show it as it is, weak start included.
We don’t disclose client names. Data: reporting from SalesBox platform clients, 2025–2026.
What Znovu is
We are not an agency. We are a repeat-sales system.
Ads are just the way in. Profit appears when a customer comes back a second, third, tenth time. That’s why, since 2020, we have been building our own platform, and we run it for your brand ourselves.
Our own technology
Our team built the Znovu platform: app, loyalty, push scenarios and analytics in one system. Not a bundle of third-party tools.
Responsible for results
We don’t charge for hours or clicks. You pay once you get the agreed result.
Profit from the base you already have
Every new customer lands in your app and comes back again. You don’t pay for the same customer twice.
- New customer
- app
- repeat purchases
- profit that grows every month
What’s included
The Znovu platform: everything that brings customers back, in one system
Branded app
iOS and Android under your brand. The customer base belongs to you.
Loyalty and cashback
Rewards that bring customers back to your store, not someone else’s.
Push and automated scenarios
Abandoned cart, repeat purchase, birthday, win-back — they run on their own.
Return analytics
How many customers came back, how often they buy, how much the base brings in.
New-customer acquisition
Meta ads with AI creatives send new people straight into the app, not to a one-off purchase.
Growth team
A strategist and a performance specialist run the platform for you. AI handles the routine.
How we measure
We report what ends up in the till
Installs and their cost come from your ad account. Purchases, revenue and repeat orders come from the app. Every week you get a dashboard with four numbers.
Weekly dashboardZNOVU
01
Installs
how many people installed the app and what one install cost
02
Customers
how many people bought through the app
03
Repeat sales
revenue from customers who came back
04
ROAS
return on €1: revenue per euro of ad spend
Launch programme · 10 spots
You pay for our work only once you see results
Since 2020 we have been bringing customers back to stores through apps — you’ve seen the numbers above. Now we are launching this model in Europe and taking the first 10 brands on special terms. You bring the ad budget. We bring the app, the team and the results.
10 spots in the programme
Applications close 30 November 2026
What you get
- Branded iOS + Android app: development and publishing
- New customers brought into the app (Meta + AI creatives)
- Push, automated scenarios, loyalty, cashback
- Weekly dashboard and strategy
Total until KPI is reached€0
How payment works
- 1Month 1€0, nothing at all
We build and publish your app. You pay nothing, not even for ads: they start in month two.
- 2From month 2 — until KPIad budget only, from €1,500/month
The money goes straight to Meta from your own ad account. Our work costs €0 until we reach the KPI.
- 3Once the KPI is reached€2,000/month, fixed
Payment starts from the month the KPI is reached — even if that’s month two. No percentage of revenue: you pay only when the numbers are already on the table.
A KPI for each business
The KPI is a specific number of orders through your app per month. We don’t take it from a template: we calculate it for your niche, average order value and ad budget. It goes into the contract before we start.
- 01Audit
We look at your ads, sales and customer base.
- 02Calculation
We work out a realistic number of orders for your budget.
- 03Contract
We fix the KPI in writing before we start. Reach it sooner, and payment starts sooner.
Guarantee
If we don’t reach the KPI within 90 days of ads, you don’t pay a cent for our work, and we keep working for free until we do. The app, the customer base and all creatives stay yours.
The guarantee applies when you:
- 01pay the agreed ad budget — every month, in full;
- 02hand over your existing customer base so we can start working with it from day one;
- 03send the materials for creatives as fast as possible: photos, videos, products, brand guidelines.
What you actually risk
The only thing you risk is your ad budget — and you already spend it on ads. We move it into a system that brings customers back, and you see every euro in your own ad account. You can stop the ads on any day.
Why only 10
Until the KPI is reached, our team works at our own cost. We can afford that for 10 brands, no more. So we take the brands we know we can deliver for: application and audit first. After the 10th brand, standard terms apply — a launch fee and a monthly payment from day one.
Apply for one of 10 spots
The audit of your ads is free, even if we turn out not to be a fit.
Who it’s for
Who the programme is for
A fit if
- you are a beauty brand or store: skincare, perfume, hair
- your turnover is €15–20k a month or more
- you have your own website or physical stores
- you are ready to invest from €1.5k/month in ads for 3+ months
Not a fit if
- you have no sales yet
- you need results within a week
- you sell only through marketplaces
- you are not ready to share sales data
The first 4 months
From development to a decision on scaling
- Month 1
App development
An app under your brand, published on the App Store and Google Play, an ad audit, first creatives.
- Month 2
Ads go live
App-install ads, a welcome bonus, first customers. Sometimes we start earlier.
- Months 3–4
Retention
Push campaigns, loyalty, repeat purchases from the base.
- Within 90 days of ads
KPI reached
Once the numbers are on the table, payment for our work starts, and we decide together how to scale. If we miss it within 90 days, we keep working for free.
Who’s behind it
I run the launch programme personally
I’m Andrii Stakhov, founder of Znovu. In 2015 I co-founded an IT company that grew into Covent IT — today it has more than 250 engineers. Since 2020 I’ve been building SalesBox: a platform that helps around 300 stores bring their customers back through their own apps.
Now I’m bringing this model to Europe. I run the first 10 brands personally: I stay in touch with you, and I’m responsible for the strategy and for reaching the KPI.
Andrii Stakhov, founder of Znovu.ai
2015co-founded an IT company, now Covent IT, 250+ people
2020launched the SalesBox platform
~300stores on the platform
Behind Andrii is a growth team: a strategist, a performance specialist and the platform’s developers.
FAQ
Frequently asked questions
Why an app if I already have a website?
A website sells once. An app stays on the customer’s phone and gives you a free push channel and a loyalty programme. That’s where repeat sales come from.
Will my customers actually download it?
Yes, if there’s a reason to install: a first-purchase bonus, cashback, members-only offers. For our clients, one install from ads usually costs €0.4–1.8.
What if the KPI isn’t reached?
You don’t pay for our work, and we keep working for free until we reach the KPI. The ad budget is yours and goes straight to Meta. The guarantee applies when the budget is paid, your customer base is handed over and materials for creatives arrive on time.
Who owns the app and the customer base?
You do. The app is published under your brand, and the customer base is yours.
What about GDPR?
We work under a Data Processing Agreement (DPA), with a list of sub-processors and a privacy policy. You get the documents before we start.
How long does the launch take?
About a month to build and publish the app. Ads start in month two, sometimes earlier. App Store and Google Play review times are outside our control.
Application
Apply for the launch programme
We reply within 2 business days. If we’re a fit, we schedule a 30-minute audit of your ads.
Applications close 30 November 2026
Application received.
We’ll reply within 2 business days. If you like, pick a time for your 30-minute audit right now.